If you’re thinking that Creatively Blind is a strange name, you wouldn’t be the first to question it. Since launching in 2004, we've gone through our fair share of business names. We finally landed on Creatively Blind. Again, it’s a weird name, right? We promise you, there’s good reason for it.

I was 28 years old when I was diagnosed with a degenerative eye disease. There were a few options that could prolong my vision, but ultimately my eye sight would continue to deteriorate at a much faster pace than the average individual. It’s safe to assume that my appreciation for sight grew exponentially.

Every morning I spend 15-30 minutes scrolling through photos on Flickr. Out of all of the mediums I work with, photography and videography are my favorite. When setting up a shot, what’s in front of you is all you have to work with. Point of view and perspective can be changed, but the material in the shot does not. I learned that it takes an eye with a different kind of sight to capture a single moment in a way that tells a complete story.

My appreciation for seeing caused my visual experiences to become richer. I learned that it’s about having an eye for good design, and you either have it or you don’t. I started with photography, but I apply this principle to every medium we use at Creatively Blind. I teach my team that it all comes down to the story a piece tells, and it starts with “seeing” it before it’s ever created.